Marcus Johnson's best friend and fellow Army Ranger, he was only referred to as his nickname "Cheese" throughout the mini-series Battle Scars. At the end, when he's recruited to S.H.I.E.L.D. alongside Marcus (now known by his birth name, Nick Fury Jr.), it's revealed that his real name is Phil Coulson, thus indicting the Marvel Movie Universe favorite into the 615.

This was a very simple custom; just took the new Men In Black 3 Agent K and made him blonde (as the 616 Coulson is). That's it!